Technical SEO

Search engines will be reluctant to rank a website that is poor from a technical standpoint. Find out how to make sure your technical SEO is top of its game. 

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What is Technical SEO?

Technical SEO is all about making your website optimal, right? Specifically, what Google would consider ‘optimal’ anyway. Google has over 200 ranking signals and many of them fall under the umbrella of ‘technical SEO’. 

You’re here because you want more out of your website. You want to appear top when somebody searches for your product or service on Google. But you don’t know what you need to do to achieve this. There are so many elements that make a website successful and they go much further than just what you can see in front of you when the page loads.

When it comes to Technical Search Engine Optimisation, we look at what goes on behind what is seen on the page, hence the term ‘technical’.

This approach is necessary if we want to see that all-important movement in search results and most importantly, for getting customers to click onto your website and do business with you. That’s the Digital Mark approach to SEO.

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

Yoast

Yoast are a renowned authority in SEO and we think the above sums it up rather nicely. If you want to read more, have a look at this great article by another top SEO authority, SEMRush. 

If you haven’t got up to speed on what SEO is yet then look no further than our comprehensive guide What is SEO? where you will also find top DIY tips to get started straight away.

As a Digital Mark customer, we will deliver high-quality technical SEO strategy, which means bringing together lots of perspectives to improve the searchability of your website and its use to your customers.

We have explained below everything you need to know about our technical SEO expertise and how we will use this to get you the results you want.

We can’t wait to help you make your digital mark. Scroll down to see how.

How will my business benefit from Technical SEO?
 

It will turn your website into a self-sustaining lead generator. No other form of marketing can provide the sheer volume of ‘ready to buy’ leads as SEO. 

The very first step is a technical audit of your website. It will reveal the opportunities where improvements can be made to improve your rankings. 

What is covered in a Digital Mark Technical SEO Audit?

 

Navigation

Your global navigation holds the most important links on your site and gives crawlers an easy way of finding your most important pages. The links themselves should be descriptive and follow a structure that makes sense. They should also compliment your chosen URL format so everything makes sense to both crawlers and your readers.  

Meta Data

Meta data is an umbrella term but SEOs usually mean meta title tags and meta descriptions. Both appear on search engine results pages (SERPs) so they are both pretty important. Your title tag should contain your top target keywords and be fluently readable. Your meta descriptions should be unique, contain your top target keywords and also make a fluent read. A well written meta description can also really help your click through rate, although doesn’t form part of a technical SEO audit.

Canonical Links

Canonical links prevent problems around duplicate content on your website confusing Google, if it’s not sure which page to rank. Lots of websites have duplicate content on many pages, and that’s okay, but only if your website is properly canonicalised. If not, your website is unlikely to rank at all. They also stop other sites outranking you for your own content.  

Server Performance

Page load speed is vital to ranking these days and your web server performance plays a huge part in this. We perform tests to see how yours is doing and if necessary recommend and facilitate a server migration. Sounds complicated but we do it day in day out.  

Mobile Performance

Mobile devices don’t have the computational horsepower of a laptop or desktop PC. Yet they are often required to do more work getting your website to display correctly. It’s not just about how quickly they can download your images and scripts. It’s about how fast they can execute them as well. We find ways to speed this up by cleaning up the code and making it easier for a mobile device to run.

Site Structure

Site structure, navigation and URL format all work together to tell Google which are the most important pages on your website. The ones you want to rank. You need a great structure that guides crawlers and readers to the pages they are looking for and the pages you want them to find. We advise on the ideal site structure for your target keywords.

Crawlability

Your website is allocated a crawl budget by Google and you want to use it wisely. You want your top pages crawled as often as possible to give you the best chance of having these pages rank as high as possible. 

Image Alt Tags

Your website could have hundreds or even thousands of images and it’s hard to keep track of them all. Alt tags are another way to get your top target keywords into your page without keyword stuffing. Google has dedicated an entire search section to images. This gives you an idea of how seriously Google takes image optimisation. 

Robots.txt

Lots of websites don’t even have a robots.txt file. Granted you don’t need one but if you don’t have one, you’re making Google’s job of crawling your site that bit harder. Never a good thing and it will likely impact your rankings. On the other hand, if your robots.txt file isn’t right, it could mean Google won’t crawl your site at all! We highly recommend leaving your robots.txt file to the experts. If there’s a problem with it, we’ll tell you and either fix it or tell you how. Depending on the access we have.  

These are just some of the things we will present to you as part of a technical audit. And we won’t just point them out, we’ll fix them too! 

Take the first step and contact us to find out just how much technical SEO can help your business grow! 

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