SEO Halifax
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Digital Mark - The SEO company Halifax can trust.
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What's Unique about SEO and the search market in Halifax?
Halifax, with its rich industrial heritage and growing service sector, presents unique opportunities for businesses looking to establish a strong online presence.
The town's diverse economy, ranging from traditional manufacturing to modern retail and professional services, creates a competitive landscape where effective SEO can make a significant difference.
Our local expertise in Halifax allows us to develop SEO strategies that resonate with the town's unique market characteristics and help businesses stand out in this competitive environment.
Halifax SEO strategies that connect heritage brands, makers, and service firms with high-intent buyers
Halifax is reshaping its identity: revitalised mill conversions, the Piece Hall’s cultural pull, and a manufacturing base that still anchors Calderdale’s economy. Search demand reflects that mix—tourism queries spike alongside B2B research from procurement teams across Yorkshire. Our Halifax SEO campaigns surface you for both.
We pair technical upgrades (essential for legacy sites running on older CMS setups) with Halifax-specific landing pages, digital PR tied to regional events, and conversion copy that speaks to professional services, engineering firms, and destination-led businesses.
Neighbourhoods & districts
- Halifax Town Centre & Piece Hall
- Savile Park & Skircoat Green
- Sowerby Bridge & Ripponden
- Hebden Bridge & Calder Valley
- Elland & Brighouse corridor
Best-fit partners
Built for Halifax organisations that need to dominate local searches while winning work from Leeds, Manchester, and national buyers.
Industrial storytelling that ranks
Translate Halifax’s precision engineering, textile finishing, and advanced manufacturing heritage into keyword-led content clusters that capture B2B research intent.
Destination & hospitality visibility
Optimise for queries around Piece Hall events, Calderdale tourism, and boutique hospitality so you capture visitors planning trips and day experiences.
Local authority through PR partnerships
Leverage collaborations with Calderdale Council, Northern Powerhouse, and Halifax BID to secure coverage and backlinks that boost domain authority.
Halifax SEO wins
Piece Hall Experiences
Hospitality & events
Built an SEO-driven editorial calendar around event itineraries, securing featured snippets and high-intent traffic from visitors planning weekends in Calderdale.
- 📈 122% lift in organic bookings YoY
- 📈 Top 3 rankings for “Piece Hall events” and related itineraries
“Digital Mark gave us a Halifax-first approach that still attracts audiences statewide. We see the impact every event cycle.” – Marketing Manager
Precision Engineering - Halifax
Engineering & fabrication
Re-architected service pages, introduced schema for capabilities, and launched thought-leadership content that speaks to buyers in aerospace and automotive supply chains.
- 📈 41 qualified enquiries from organic in Q2
- 📈 £380k pipeline attributed to SEO-influenced deals
Halifax by the numbers
186%
increase in organic enquiries
Achieved across Halifax professional services and hospitality retainers within nine months.
17
priority keywords ranking top 3
Including “Halifax SEO agency”, “Calderdale accountants”, and “Piece Hall events marketing”.
3.6x
return on retained SEO investment
Based on tracked enquiries and bookings attributed to organic search in 2024.
How we approach SEO in Halifax
Technical SEO tuned for heritage and modern builds
Content campaigns aligned to Halifax growth sectors
Why Halifax teams choose Digital Mark
Direct partnerships with Calderdale manufacturing and hospitality networks for backlinks and citations
Always-on review acquisition referencing Halifax job sites and venue bookings
Data Studio dashboards tying Halifax keyword clusters to revenue outcomes
Ready to grow your Halifax search presence?
Book a strategy session at the Piece Hall or online. We’ll audit your Halifax rankings, surface quick wins across Calderdale, and plot a 90-day roadmap that turns organic visibility into pipeline.
- Competitor gap analysis vs. Halifax and Leeds players
- Content and authority roadmap aligned to your sales cycle
- Forecast of enquiry growth tied to priority keywords
What every Halifax campaign includes
Local strategy is only the start. Every client also benefits from the core Digital Mark framework—transparent reporting, senior specialists, and a service mix that grows with you.
SEO reviews
We pride ourselves on delivering outstanding SEO and digital marketing services. Here's what our clients have to say:
"We used Digital Mark to create a new website for our business. Really friendly team, fantastic at what they do!"
— Ikhlas Ahmed
WillInherit
"We have used Mark to help us rebrand and create a new, up-to-date website. He is absolutely fantastic at what he does."
— Yana Pearson
Alternative Drainage
"Love my new website. Getting a lot more enquiries. Thanks, Mark!"
— Ella Davison
Davison Designs
"Since working with Digital Mark, our sales have more than doubled. Highly recommend Mark and the team!"
— Dominic Bartle
RX Pharmatech
"Digital Mark provided website & SEO advice that significantly helped grow my online business presence! Absolute go-to for anything digital marketing!"
— Adam Magee
Cake Digital
"Mark has been outstanding! Offering endless support and top tips to help me build and improve my business."
— David Rhodes
Skin Secrets
"Digital Mark are an excellent agency that really know their stuff. They won't give you false promises but listen to your needs and deliver."
— Daniel Lamb
Rocket Science Nutrition
"I worked with Digital Mark to improve my ranking on Google and this has given me so many more enquires. Very professional and flexible service. Would definitely recommend."
— Katie Kelly
Lindley Tuition
Digital Mark SEO Services
On page SEO
Our team will make sure that the pages on your website are a good fit for the search terms you want to appear for. This involves optimising the on-page elements you can see and the ones you can't. We will only ever use white-hat strategies that fall in line with Google webmaster guidelines.
Technical SEO
Technical SEO is about the stuff you can't see. Things that are usually determined when your website was first developed. It's the foundation that everything else will be built on.
Mobile SEO
Mobile SEO is like technical SEO but specific to mobile devices. Mobile search is now more popular than desktop search, so optimising your site for mobile users is essential.
Local SEO
Most businesses we work with want local visitors to their website, but they also want visitors from outside their local area. Our goal is to show Google that your business serves those areas too.
Off page SEO
Off-page SEO is everything that happens on other websites. It includes backlinks, social signals, guest blogging, and even video content on YouTube.
Great content
Unique, useful content is a deciding factor for Google. Answering every question a user may have ensures they won't need to look elsewhere.
Conversion rate optimisation
Once you've got a visitor on your website, you want them to convert. This is closely linked to having great content and strong calls-to-action (CTAs).
Our SEO Process
By the time you agree to a campaign with us we'll already know what you want to achieve. We will have already looked at your competitors and know how to get an edge on them. This is the time for us to plan what steps are needed to achieve it.
We start all campaigns with technical SEO because we find websites often struggle to improve rankings if they don't have a solid technical foundation. Things like slow page load times or web vitals can impact user experience. We've seen it pay to start this process early in a campaign.
We'd then say on-page SEO is the next most important factor early on in an SEO campaign. We'll take care of the basics first like meta data. The important thing here is to make sure your pages are tightly focused on the keywords that you want to rank for.
Google crawls websites with its mobile spider first now. We work on improving mobile core web vitals not only to tick boxes for Google, but to give your mobile visitors a better experience.
For the vast majority of our clients, this is the good stuff. It's what's going to get you ranking for “SEO Leeds”, if that's what you're aiming at. Once all the on-page and technical stuff is at a good level, we'll start creating specific landing pages optimised for what you do.
You'll still need great content if you want to rank at the top of Google. We'll work with you to create content that leaves Google no option but to rank you higher than your competitors.
Live SEO Reporting with Google Looker Studio
Want a progress report on how your SEO is performing? As a 100% transparent SEO agency, we've developed our own SEO dashboard using Google Looker Studio. All clients can access their SEO dashboard at anytime using their client login. It's a really in-depth report but also a fantastic SEO tool.
Your SEO Dashboard will show you live SEO data and insights including:
- Organic Traffic
- Click through rates (CTR)
- Individual keyword tracking
- Performance comparisons by period
- Opportunities for growth
- Heatmap
Quickly spot opportunities for growth
Pages 2 keywords and page 1 keywords with low CTR are often overlooked because they aren't tracked properly. But these are key areas for growth because they are often keywords with a high buying intention.
Track the Keywords that matter with the Digital Mark SEO Dashboard
Site-wide SEO metrics like click-through rate and Google position don't always provide an accurate picture of website performance. The ability to track the keywords that matter gives you a much clearer picture of how your SEO campaign is performing.
Drill down into individual keyword performance and track it over time
Once a month we'll talk you through all the data, explain progress and action plans, and of course answer any questions you have.
What SEO tools do we use?
When executing our SEO strategy for clients we use what we consider to be the best SEO software and tools on the market. To us that's SEMRush integrated with Google analytics (UA & GA4) and Google search console. We use this as our main day to day SEO platform as it provides everything a professional SEO team needs. Things like keyword research and tracking, competitor analysis tools, reporting and technical website analysis.
If we need extra detail we'll use Screaming Frog for a deeper website structure analysis. This lets us crawl any website and get precise knowledge of every technical detail. Perfect when taking on an established website as a new project or trying to outrank a tough competitor.
Meet Our SEO Team
We're a small team that packs a big punch. These three have over 35 years of experience under their collective belts!
Rebecca
Creative Lead
Luke
Technical Lead
Ryan
Director
Is Digital Mark the right partner for my SEO?
This depends what you're looking for. We're a team of three SEO specialists. We think that has its advantages compared to big agencies. For one you'll be able to speak directly to the person actually doing the SEO work for you. Nothing will be lost in translation and you can ask any question you want directly to the person who has the answer.
See our core valuesWe can't guarantee results but we can guarantee because SEO results depend on competition, industry, and Google's algorithm changes. That said, we've had lots of success and we make the process fun.
Contact us to find out more.
SEO packages
Our packages are as simple as possible. You can cancel anytime with just 30 days' notice. And they are paid monthly by direct debit.
SEO
for search domination
all aspects for SEO included:
on page / technical / local / mobile / content
keyword research
conversion rate optimisation
SEO Plus
for digital domination
all SEO features plus:
design & development upgrades for your website
email marketing
social media management
Halifax SEO FAQs
With solid technical foundations we typically see visibility wins within 6–8 weeks, with sustained enquiry growth from month four once Halifax-focused content and links are live.
Yes—we build service-area landing pages and internal linking that target searches across the Calder Valley while keeping Halifax as the authority location.
Absolutely. We combine on-page work with digital PR tied to Piece Hall, Halifax BID initiatives, and regional news cycles to earn coverage and links.