SEO Harrogate
Improve Your Google Rankings.
Digital Mark - The SEO company Harrogate can trust.
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What's Unique about SEO and the search market in Harrogate?
Harrogate: An Upscale Hub of Elegance and Opportunity
Harrogate is renowned for its refined market and rich cultural heritage. With a population of around 75,000, this prestigious town is known for its high-end hospitality, boutique businesses, and thriving tourism sector, all contributing to a robust local economy.
Its strategic location, with close proximity to major centres like Leeds and York, opens up further opportunities for businesses targeting both local and regional customers. However, the sophisticated consumer base in Harrogate demands premium, highly targeted SEO strategies.
Digital Mark specialise in crafting bespoke SEO solutions that drive high-quality leads and ensure your business stands out in Harrogate’s competitive and discerning market.
Unlock your Online Success: Mastering SEO
Search Engine Optimisation (SEO) is the driving force behind elevating your website’s position in Google search rankings.
More than just reaching the top, it’s about sustaining that visibility.
In a thriving business environment, where search volumes are substantial, implementing a robust strategy to improve Google rankings is paramount if you want to generate incoming leads through your website.
SEO Case studies
Rocket Science Supplements SEO case study
Rocket Science Supplements are a bespoke and white-label supplement manufacturer based in Bradford. They’re a recent startup and had almost no online presence when they approached us. We were able to completely turn this on its head and get them ranking for the search terms that turn into orders.
- 📈 530% increase in web traffic
- 🔗 1.2 leads per day
Skin Secrets SEO case study
Skin Secrets is a high-end and well-established beauty clinic based in Pudsey. They noticed they were losing rankings to competitors and contacted us to reverse this trend. The campaign was a success and online bookings have doubled.
- 📈 199% increase in web traffic
- 🔗 Online bookings doubled
Want results like these? Get in touch today and let’s talk about how we can grow your business with SEO. Or checkout more case studies here.
Key Components of a Successful Harrogate based SEO Campaign for Lead Generation:
- ✔ On page SEO
Fine-tuning your website’s individual pages to align with search engine algorithms and your target keywords. - ✔ Content optimisation
Crafting compelling and relevant content that promotes your business with your target audience and search engines. - ✔ Local SEO
Maximising visibility within the local market through Harrogate-specific SEO strategies. - ✔ Mobile SEO
Ensuring seamless user experiences for those accessing your site via mobile devices. - ✔ Technical SEO
Addressing the behind-the-scenes aspects that impact your site’s performance and ranking. - ✔ Google penalty recovery or removal
Resolving any issues that might be hindering your site’s performance on Google.
Is SEO Important for my Website?
There are over 1 billion websites on the internet, and an astonishing 91% of them receive no traffic from Google. With Google controlling over 90% of the global search market, achieving strong search rankings is crucial for online visibility. If you want your website to be found, SEO is essential.
This importance amplifies when you aim to transform Google searches into paying customers. Achieving this in Harrogate typically requires a substantial flow of visitors to your website. Beyond this fundamental role, SEO offers a multitude of additional benefits, including:
- Establishing Higher Trust Levels: Strengthen the bond between your business and future customers.
- Showcasing Leadership in Your Field: Position your business as a reputable authority in your industry.
- Building Stronger Brand Awareness: Create a lasting impression and recognition for your brand.
How competitive is SEO in Harrogate?
It depends on where you're based and what your business does. For example, SEO for law firms and marketing agencies based in Leeds is generally more competitive compared to smaller towns and villages.
How does SEO compare to other forms of Digital Marketing?
57%
57% of marketing professionals agree that SEO generates more incoming leads than any other source.
source: junto14.6%
Leads from SEO close at a higher rate than any other form of marketing. At an average of 14.6%!
source: search engine journalSEO reviews
We pride ourselves on delivering outstanding SEO and digital marketing services. Here’s what our clients have to say:
"Highly recommend. If you need professional advice and creative ideas for digital marketing, Mark is the man to contact!"
— Jonathan Handley
AB Print Group
"We used Digital Mark to create a new website for our business. Really friendly team, fantastic at what they do!"
— Ikhlas Ahmed
WillInherit
"We have used Mark to help us rebrand and create a new, up-to-date website. He is absolutely fantastic at what he does."
— Yana Pearson
Alternative Drainage
"Love my new website. Getting a lot more enquiries. Thanks, Mark!"
— Ella Davison
Davison Designs
"Since working with Digital Mark, our sales have more than doubled. Highly recommend Mark and the team!"
— Dominic Bartle
RX Pharmatech
"Digital Mark provided website & SEO advice that significantly helped grow my online business presence! Absolute go-to for anything digital marketing!"
— Adam Magee
Cake Digital
"Mark has been outstanding! Offering endless support and top tips to help me build and improve my business."
— David Rhodes
Skin Secrets
"Digital Mark are an excellent agency that really know their stuff. They won’t give you false promises but listen to your needs and deliver."
— Daniel Lamb
Rocket Science Nutrition
"I worked with Digital Mark to improve my ranking on Google and this has given me so many more enquires. Very professional and flexible service. Would definitely recommend."
— Katie Kelly
Lindley Tuition
Digital Mark SEO Services in Harrogate
On page SEO
Our team will make sure that the pages on your website are a good fit for the search terms you want to appear for. This involves optimising the on-page elements you can see and the ones you can’t. We will only ever use white-hat strategies that fall in line with Google webmaster guidelines.
What does on page SEO involve?
- Meta descriptions
- Natural keyword placement
- Keyword density
- Title and heading tags
- Page content
- Internal linking
Technical SEO
Technical SEO is about the stuff you can’t see. Things that are usually determined when your website was first developed. It’s the foundation that everything else will be built on.
What does technical SEO involve?
- Site navigation
- URL structure
- Server configuration/performance
- CDNs
- XML site maps
- Robots.txt
- Page load speed
Mobile SEO
Mobile SEO is like technical SEO but specific to mobile devices. Mobile search is now more popular than desktop search, so optimising your site for mobile users is essential.
What does mobile SEO involve?
- Mobile page load speed
- Responsive page design
- Ease of use on a mobile device
- AMP (accelerated mobile pages) where necessary
Local SEO
Most businesses we work with in Harrogate want local visitors to their website, but they also want visitors from outside the Harrogate area too. Our goal is to show Google that your business serves those areas too.
What does local SEO involve?
- On-page SEO for a specific geographical area
- Geographical content creation
- Metadata optimised for location
- Local link building
- Google My Business
Off page SEO
Off-page SEO is everything that happens on other websites. It includes backlinks, social signals, guest blogging, and even video content on YouTube.
What does off-page SEO involve?
- Video content creation
- Social media engagement
- Guest blogs
- Genuine partnerships
- Expert advice and opinions
Great content
Unique, useful content is a deciding factor for Google. Answering every question a user may have ensures they won’t need to look elsewhere.
What does creating great content involve?
- Reviewing competitor webpages
- Answering every question your readers may have
- Well-written, easy-to-read and understand text
- Go the extra mile
Conversion rate optimisation
Once you’ve got a visitor on your website, you want them to convert. This is closely linked to having great content and strong calls-to-action (CTAs).
What does conversion rate optimisation involve?
- Using analytics to track conversion rates
- Testing different CTAs (A/B testing)
- Visitor exit page monitoring
Our SEO Process
By the time you agree to a campaign with us we’ll already know what you want to achieve. We will have already looked at your competitors and know how to get an edge on them. This is the time for us to plan what steps are needed to achieve it.
We start all campaigns with technical SEO because we find websites often struggle to improve rankings if they don’t have a solid technical foundation. Things like slow page load times or web vitals can impact user experience. We’ve seen it pay to start this process early in a campaign.
We’d then say on-page SEO is the next most important factor early on in an SEO campaign. We’ll take care of the basics first like meta data. The important thing here is to make sure your pages are tightly focused on the keywords that you want to rank for.
Google crawls websites with its mobile spider first now. We work on improving mobile core web vitals not only to tick boxes for Google, but to give your mobile visitors a better experience.
For the vast majority of our clients, this is the good stuff. It’s what’s going to get you ranking for “SEO Leeds”, if that’s what you’re aiming at. Once all the on-page and technical stuff is at a good level, we’ll start creating specific landing pages optimised for what you do.
You’ll still need great content if you want to rank at the top of Google. We’ll work with you to create content that leaves Google no option but to rank you higher than your competitors.
Live SEO Reporting with Google Looker Studio
Want a progress report on how your SEO is performing? As a 100% transparent SEO agency, we’ve developed our own SEO dashboard using Google Looker Studio. All clients can access their SEO dashboard at anytime using their client login. It’s a really in-depth report but also a fantastic SEO tool.
Your SEO Dashboard will show you live SEO data and insights including:
- Organic Traffic
- Click through rates (CTR)
- Individual keyword tracking
- Performance comparisons by period
- Opportunities for growth
- Heatmap
Quickly spot opportunities for growth
Pages 2 keywords and page 1 keywords with low CTR are often overlooked because they aren’t tracked properly. But these are key areas for growth because they are often keywords with a high buying intention.
Track the Keywords that matter with the Digital Mark SEO Dashboard
Site-wide SEO metrics like click-through rate and Google position don’t always provide an accurate picture of website performance. The ability to track the keywords that matter gives you a much clearer picture of how your SEO campaign is performing.
Drill down into individual keyword performance and track it over time
Once a month we’ll talk you through all the data, explain progress and action plans, and of course answer any questions you have.
What SEO tools do we use?
When executing our SEO strategy for clients we use what we consider to be the best SEO software and tools on the market. To us that's SEMRush integrated with Google analytics (UA & GA4) and Google search console. We use this as our main day to day SEO platform as it provides everything a professional SEO team needs. Things like keyword research and tracking, competitor analysis tools, reporting and technical website analysis.
If we need extra detail we'll use Screaming Frog for a deeper website structure analysis. This lets us crawl any website and get precise knowledge of every technical detail. Perfect when taking on an established website as a new project or trying to outrank a tough competitor.
Meet Our SEO Team
We're a small team that packs a big punch. These three have over 35 years of experience under their collective belts!
Rebecca
Creative Lead
Luke
Technical Lead
Ryan
Director
Is Digital Mark the right partner for my SEO?
This depends what you're looking for. We're a team of three SEO specialists. We think that has its advantages compared to big agencies. For one you'll be able to speak directly to the person actually doing the SEO work for you. Nothing will be lost in translation and you can ask any question you want directly to the person who has the answer.
See our core values
We can't guarantee results but we can guarantee because SEO results depend on competition, industry, and Google's algorithm changes. That said, we've had lots of success and we make the process fun.
Contact us to find out more.
SEO packages
Our packages are as simple as possible. You can cancel anytime with just 30 days' notice. And they are paid monthly by direct debit.
SEO
for search domination
all aspects for SEO included:
on page / technical / local / mobile / content
keyword research
conversion rate optimisation
SEO Plus
for digital domination
all SEO features plus:
design & development upgrades for your website
email marketing
social media management
Frequently asked SEO questions
Most SEO campaigns in Harrogate take 3-6 months to show noticeable results, but competitive industries may take longer.
Yes, we can offer one-off SEO audits or projects, but ongoing SEO is recommended for long-term results.
SEO provides long-term organic results, whereas paid ads offer immediate but temporary visibility.
Social media can complement SEO by driving traffic and increasing engagement, but it is not mandatory.
Yes, each client has a dedicated account manager to ensure smooth communication and strategy alignment.
We can run SEO campaigns this way. But we prefer to see our clients face to face if this works for you.
Yes. 100%. We'll never take short cuts. Everything we do is white hat and sustainable. You don't have to worry about Google penalties with us.
Penalty removal can take weeks to months, depending on the severity and Google's reconsideration process.
Industry wide in Harrogate between £500 - £1000 per month seems to be the average according to our clients and other businesses we know. Our average SEO client spend is £800 per month.
SEO can be complemented by PR, social media, and offline marketing to increase branded searches and backlinks.
SEO rankings may decline over time without continued optimisation, but the speed depends on industry competition and search algorithm changes.