In the UK we spend about £13 billion a year on Google ads. Whatever your budget you need to make sure it works as hard for you as it possibly can. There is lots of competition out there and it can hard to stand out. You can be out bidded and out spent by larger businesses with seemingly endless resources. But you can run ads that produce incredible results. Even with a small budget.
Our paid advertising solutions span search, social and display networks. Whatever your goals, we run campaigns in a methodical, data-driven way to get you the best possible return on your advertising spend. So if want want to boost your sales through PPC in Bradford, across Yorkshire or even nationally, you have come to the right place.
Google ads have long been a trusted source of high-quality leads by businesses all over the world. And for good reason. They are highly flexible, easy to monitor and hugely scale-able. Get a Google ads campaign right and it can be an almost endless supply of customers to your business.
Although, relatively speaking, a new platform in the paid advertising space, Facebook ads have quickly become a highly profitable platform for advertisers. Creative is critical to success here but for some business types, Facebook ads can even out-perform Google ads.
Great for getting a new message out or launching a new product. An absolute must if building a memorable brand is a key objective. With today’s targeting technology you can target your audience to make sure of maximum effect.
Roughly 2% of the people that visit your site will enquire there and then. What about the other 98%? You did the hard work getting them to visit your site in the first place. Remind them by showing them ads that encourage them back to your website.
Our Approach to Paid Advertising
We use the latest technology and tools to research and implement all of our campaigns. Once they’re running we use data to refine and improve them.
Data Driven Strategy
We track each and every aspect of the campaigns we run. We don’t like surprises when it comes to results, and with data-based strategy there won’t be any.
We always combine technical and creative. It’s just not good enough to get your ads out there anymore. They have to stand out from all the other ads too!
Is my website good enough to convert paid ads?
You may have heard that if your website isn’t good enough you’ll end up wasting your money on PPC or any form of paid ads. The short answer is that yes, you will waste money if your website is technically poor or poor from any angle that ultimately has an impact on conversion rates. Check your website now with our free website auditing tool. If you come back with a score of 85% or better, then that’s a great sign of your website’s technical health, and a good indication that PPC could be a good fit for your business.
How many leads will you get from PPC?
Great question. Lots of experts say it’s impossible to tell. And it is, kind of. We understand why other agencies take this approach. They don’t want to get it wrong and let their clients down. But we’re a little braver than that. Come to us and we’ll crunch the data to give you an estimate of what we think you should achieve. Our analysis will look at your market, the competition and the quality of your website. So it’s part data driven, part best guess. But we’re always upfront about how we think your campaign will progress. Afterall, we’re the experts, isn’t that why you came to us?
How will I know if it’s working?
The best possible way is your sales are increasing, but aside from that we’ll use industry leading tech to sift through your data to get right to what’s important. How much money did you make? And we’ll answer that question honestly and accurately. We’re able to do this because we track everything. From phone calls and form submissions to your bounce and conversions rates. Naturally we’ll be optimising each step of the way to squeeze the most of of your ad spend. And every month, good, bad or indifferent, you’ll get a handy report which will show you exactly what’s going on.
Want to find out just how many leads you could be getting from PPC?
Book a FREE PPC Strategy Session
Simply choose a time that works for you and we’ll tell you everything you need to know.
Digital Strategy Session
During your strategy session we’ll talk about your business and what you want to achieve from PPC and online in general. We’ll then give you practical tips and strategies you can use straight away to achieve your goals. Some of the things we typically cover in these sessions are:
How much do I need to spend to increase my rankings?
Do I really need think about Bing and other search engines?
What keywords should I choose?
How many people search for what I do, local to me?
Shouldn’t I just pay for traffic through PPC?
Why does Google making ranking so hard?
We will answer any questions you have during this session so please ask away.
“I was always a bit reluctant to pay for pay-per-click advertising because I thought I would have to compete with companies much bigger than mine, but Mark explained to me properly how it works and I was sold. It’s done wonders for my sales so I’m glad I took on board the advice I was given.“
Your website is the beating heart of your online success. If it’s not built right search engines won’t display it highly in search results. If it doesn’t look and feel right, your customers won’t transact or enquire. Striking this balance is both an art form and a science and this is where we can help.
Search Engine Optimisation is often used as a soft exit strategy for businesses who devote a large chunk of their marketing budget to PPC. Once the benefits of SEO start to show in search performance, PPC spend can be scaled back to allow for a more diverse marketing spend.
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