Google has strict guidelines that SEOs and webmasters must follow to avoid penalties in ranking position. If your website falls foul of these guidelines, your rankings can be penalised in two ways. The first is by an automatic penalty if Google detects a breach of its guidelines via an algorithmic update. The second is a manual penalty, applied by a real person.
We can help you get to the bottom of the cause of the penalty and more importantly help you to put it right and restore your rankings.
For more information on read this great article by Neil Patel.